• One Big Idea

    Let’s be crude for a second. You don’t mind if I’m crude, do you? Event attendees fall into two broad interest groups. Those who want to learn; we might regard these as “Practicals”. And those who want to be inspired; let’s call them “Creatives”. Balancing the different needs and styles of these groups is of course the subject of many a meeting planning course and theory. (I’m feeling a little bored already). Anyway, I’m way over here on the creative side, unless the practical knowledge is innovative and insightful in which [...]

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