• The Eyes Have It

    Those of us who work in the event industry are constantly seeking new ways to evangelise about the power of live marketing. And although I am generally resistant to clichés, in this endeavour, the notion that “a picture is worth a thousand words” contains a profound truth. The above image “Lift me up" by photographer Naf Selmani, which won last night’s Event Photography Awards, captures more than words ever could. And although it freezes a moment in time, we are left in no doubt about the narrative of before and after that it belongs to. This is event [...]

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    The Social Cocktail

    One of the trends of modern business life is to retreat behind email. It’s a move we make at our peril. We need to speak, to engage, to connect, to meet. Real relationships are more robust and meaningful than purely digital ones. There are two ways to make a connection, a digital “click” that’s devoid of profound meaning or the genuine “click” that comes from the chemistry of meeting. People chemistry is a vital part of our business personalities and lives. Given an even choice, we’ll always do business with people whose company we enjoy. Personality,[...]

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    Getting Your Story Straight

    We live in an age of information overload. Too much information to process in fact. Data, data everywhere nor any drop to drink. The irony, of course, is that we remain thirsty for more. But how to know what to consume and what to decline? Everyone around us faces the same dilemma every second of every day. So when we present ourselves, our projects and our enterprises to people we need to ensure our story is compelling and appetising. The narrative needs to be coherent, the characters engaging and the outcomes emotionally rewarding. And we need to do all of that in less time and with more [...]

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