• Pitch Perfect

    In the midst of the modern technological revolution, television has provided another illustration of how powerful face to face presentation is. Television has excited us about the pitch again. Now it’s not just something ad agencies do; pitching is a basic unit of currency whenever we are trying to sell anything be it idea, product, service or vision of the future. In our new digital and connected world, television is an old media, but it is an extraordinary instrument that has shown us all the power of presenting to potential investors. And once we become viewers rather than [...]

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    One Big Idea

    Let’s be crude for a second. You don’t mind if I’m crude, do you? Event attendees fall into two broad interest groups. Those who want to learn; we might regard these as “Practicals”. And those who want to be inspired; let’s call them “Creatives”. Balancing the different needs and styles of these groups is of course the subject of many a meeting planning course and theory. (I’m feeling a little bored already). Anyway, I’m way over here on the creative side, unless the practical knowledge is innovative and insightful in which [...]

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